Leland+ Content Library

Crafting Your Brand - Deck

This guide details a 6-part framework for your professional story, including your background, strengths, and vision.

Want an edge? Network where others don’t

Go beyond the obvious networking paths. Learn how to use LinkedIn effectively, reach unexpected contacts, and get noticed by senior consultants.

Are you worth that referral?

Understand what consultants risk when they refer you. Learn how to build relationships that make them confident in putting their name behind yours.

Why does one referral change everything?

See what happens behind the scenes after someone refers you. Learn how to communicate with your referrer to help push your application forward.

Not sure who to network with? Start here

Learn who to contact first, how to use your existing connections, and when to reach out for the best results.

Bad questions kill your networking efforts

Learn how to ask questions that start real conversations. Make your outreach feel genuine and memorable, not robotic.

No one owes you a referral. Earn it

Learn the biggest networking mistakes and how to build trust with MBB consultants without seeming fake or desperate.

Don’t ask "Can you refer me?" - Ask this instead

Earn referrals naturally by building trust first. Learn what questions to ask and how to make consultants actually want to help you.

Here’s what really works in networking

Understand when location matters for referrals and when it doesn't. Learn to stay flexible and build connections across different offices.

Referrals win when resumes look the same

Learn why you need to start networking early. Discover how it helps you understand the firm and stand out when everyone's resume looks identical.

Want MBB consultants to respond?

Write emails that people actually read. Learn to personalize messages, create subject lines that work, follow up without being annoying, and use your resume smartly.

Follow-up to maintain networking relationships

Stay in touch without being pushy. Learn how to thank people genuinely and turn one-time contacts into long-term mentors.

Still no referral? Here’s your final play

Learn when to make your move, how much notice to give, and how to turn a good relationship into an actual referral.

Consulting referrals aren’t luck, they’re strategy

Learn how to find the right consultants, reach out to them personally, and build real relationships that lead to referrals and interviews.

Stop blasting copy-paste emails

Focus on a few meaningful contacts instead of hundreds. Learn to personalize your messages, ask good questions, and follow up to actually get interviews.

BCG Casey Chatbot 9 – Freshmart (Easymart)

Practice test 9

BCG Casey Chatbot 6 – Air Cargo Merger (Shipping Merger)

Practice test 6

Where Should You Apply? Finding Your Fit in the IB Landscape

​Not all investment banks—or banking roles—are created equal. From bulge brackets and elite boutiques to middle-market firms, each has its own recruiting process, culture, and career trajectory. In this session, you’ll learn how to evaluate your options and identify the firms and groups that best align with your goals, background, and interests. ​In this panel, Jonathan S., Yudhajit D., and Jared B. will break down the different types of investment banks, what each looks for in candidates, and how to strategically target your networking and applications for the best chance of success. Whether you’re just starting to explore investment banking or narrowing down your list for recruiting season, this event will help you confidently map your path into the right firm for you.

PM Recruiting - Top 5 Tips to Stand Out in the Process

Product management has become a highly sought after but competitive field to break into over the last several years. Karthik R. has been in Product for 15+ years now in Director+ roles across multiple Silicon valley companies. His current role is as Director of Product at Linkedin. He has interviewed, mentored and coached 100s of PMs as well as those aspiring to break into the field. Join him in understanding what it takes to break into Product, and walk away with a tangible strategy and roadmap to make it happen.

Strategies for Your Med School Application

​Applying to medical school is a competitive and complex process—but the right strategy can make all the difference. In this panel, seasoned experts Nathan M. (UNC), Xavier G. (Cornell), and Floriane K. (Stanford) will break down the key elements of a standout application, from framing your personal story and highlighting clinical experiences, to securing strong letters of recommendation and excelling in interviews. ​You’ll hear practical insights on how to approach each part of the process, avoid common mistakes, and position yourself as a compelling candidate. Whether you’re early in the journey or finalizing applications, this session will give you concrete tools and strategies to maximize your chances of admission.