Product Marketing Coaches, Events, and Resources

I bring 20+ years of experience with a robust blend of technical, strategic, and leadership expertise to my coaching practice. Having worked as a product marketer across leading companies, I deeply understand the unique opportunities and challenges product marketers face—whether it's positioning products effectively, influencing cross-functional teams, or demonstrating the value of the product marketing function. I have firsthand experience building product marketing organizations from the ground up and know how to enable product marketers to drive strategic impact within their organizations. Throughout my career, I’ve held leadership roles at top companies such as Bill.com, Intuit, LinkedIn, and PayPal. At Bill.com, as Senior Director of Product Marketing, I played a pivotal role in driving the company’s revenue growth by over 10x to more than $1B ARR. This achievement reflects my ability to align product strategy with go-to-market execution and build high-performing teams that deliver exceptional results. As a coach, I am passionate about empowering product marketers and leaders to accelerate their careers, overcome challenges, and achieve meaningful personal and professional growth. Drawing on my deep expertise, I help product marketers refine their strategic thinking, elevate their personal brand, and navigate the complexities of their roles with confidence and clarity. I hold an MBA from the Kellogg School of Management and a Bachelor of Applied Science in Computer Engineering from the University of Waterloo. My own non-linear career journey has given me a unique perspective on career growth, and I bring this understanding to every coaching engagement. Whether you’re looking to stand out as a product marketer, secure your next promotion, or prepare for an exciting new role, I provide personalized coaching to help you unlock your full potential. If you’re ready to elevate your product marketing leadership and drive lasting impact, I’m here to guide you on your journey.

Led global Product Marketing Manager teams at TikTok and Google. Extensive knowledge of what hiring managers look for when searching for a good PMM.

Welcome to my profile! I was accepted into Microsoft’s ACE Program (<0.5% acceptance rate), a 2-year rotation experience designed for new grads to accelerate their marketing careers, without a referral or connection to the company. I leveraged my recruiting experiences to help family and friends land their dream internships/jobs too. As a freshman in undergrad, I had big dreams: land a job in Big Tech. However, I had no connections, no target background, and no clue how to get there. I share this because if I can do it, you can too. My journey taught me the power of authenticity and value of storytelling. Allow me to share my experience and help you craft a striking application, bringing your unique story to light.

I’m a seasoned product marketing leader with ten years of experience driving growth and positioning strategies at Amazon, Meta, and other global companies. Over the course of my career, I’ve launched and scaled products across diverse industries, developed messaging frameworks that resonate with customers, and partnered with sales and product teams to accelerate adoption. As a coach, I bring the strategic know-how of working in Big Tech and the practical, tactical guidance you need to break into or advance in product marketing. My goal is to help you build confidence, master the interview process, and land the role you’re aiming for.

10+ years of Marketing experience, primarily in product marketing. Worked at large companies, including 5 years at Meta, and startups, and have managed & developed marketing teams. Coached 50+ clients to find their dream jobs

With an MBA from The Wharton School and extensive experience in both venture capital and product marketing, I am well-equipped to guide you on your journey into the world of product marketing. As a Product Marketing Manager at Microsoft, I have firsthand experience in crafting successful marketing strategies and understanding the nuances of product positioning. My previous role as a VC Investor at Sequoia Capital has given me a unique perspective on market trends and the skills needed to stand out in competitive environments. Whether you're looking to break into product marketing or advance your career, I'm here to help you navigate the path to success. Let's connect and create a tailored plan to achieve your goals!

With over a decade in product marketing, I’ve led teams at Atlassian, Ramp, Salesforce, Slack, and Microsoft—and received offers from Google, Oracle, Amazon, and more. I’m currently Sr. Director of Product Marketing at Atlassian, where I oversee full-funnel marketing for Jira Product Discovery, spanning messaging, brand, growth, paid media/advertising, and sales enablement. As a former award-winning seller, I spike on go-to-market strategy and positioning. I’ve also sat on the other side of the table as a hiring manager, giving me perspective on what truly breaks candidates in. Whether you’re aiming to break into product marketing or accelerate your career, I’ll help you craft the strategy, story, and confidence to get there. Let’s connect and chart your path forward!

McKenzie Bauer is well versed in Product Marketing because she’s spent years building and positioning products that resonate deeply with customers. As co-founder of Thread Wallets, she led the brand’s creative direction and marketing strategy for the first six years—transforming a simple idea into a lifestyle product line carried in major retailers nationwide. Her experience spans brand storytelling, consumer insight, product launches, and community-driven marketing. McKenzie has a natural ability to identify what people connect with emotionally and translate that into product design, messaging, and campaigns that feel both authentic and aspirational. Her strength lies in blending creative vision with strategic execution, helping products not just sell—but stand for something. Her skillset landed her on the Forbes 30 Under 30 list for the Retail and E-Commerce List and helped place Thread on the INC. 500 twice in 2020 and 2021.

I’ve spent my career inside product marketing teams at scale, doing the actual work PMMs are hired to do—figuring out positioning when the product is messy, aligning cross-functional teams that don’t naturally agree, and translating real customer insight into narratives that land with executives, sales, and the market. I currently lead product marketing for Employee Workflows at ServiceNow, and before that spent nearly seven years at Microsoft, working across launches, portfolio storytelling, and high-stakes go-to-market moments. I’ve been in the room when messaging falls apart, when launches wobble, and when PMMs are expected to have answers without clear inputs. My coaching focuses on helping PMMs think and communicate more clearly under pressure. That includes sharpening positioning and messaging, preparing for interviews and role transitions, building executive presence, and learning how to tell credible stories about impact without exaggeration or jargon. I work best with PMMs who want to get more precise about what they actually do, why it matters, and how to articulate it—whether they’re breaking into PMM, leveling up, or trying to regain confidence after a rough stretch. This isn’t generic advice; it’s grounded in lived experience and tuned to the realities of modern product marketing teams.

I've led a post-MBA career in marketing for nearly 15 years. I've hired, trained, and coached marketers at all levels to reach their goals across a variety of organizations. I've worked with marketers looking to continue their careers in the function, in addition to career switchers transitioning into marketing.