Small Business Coaches, Events, and Resources

I’m an active operator and Managing Partner of a Midwest-based small business holdco, where I work hands-on with service businesses across pricing, labor productivity, incentives, KPIs, and operating cadence. I spend my days helping operators bring structure and discipline to fast-growing, resource-constrained businesses. Before becoming an operator, I worked in management consulting at McKinsey, which gives me a strong framework for prioritization and execution, but my coaching is grounded in what actually works in small businesses (not just theory). I’m best suited for leaders who want practical, direct guidance on tightening margins, building systems, and making better decisions as they scale. I don’t offer generic motivation or templates. My goal is to help you think clearly, focus on the right levers, and execute with confidence.

Successfully sourced and acquired 3 franchise licenses to open the first Crumb Cookie locations in NYC all while working in investment banking. I am able to help walk through getting approved, raising capital, finding an operating partner, mistakes i made when building out the locations and how to successfully exit to an investment group.

I am qualified to coach small business owners because I have built, launched, and operated multiple businesses across consumer, wellness, technology, and experiential sectors, often from early idea through revenue, partnerships, and scale. I specialize in helping founders move from vision to execution, translating big ideas into clear offers, pricing, operations, and go-to-market strategies that actually work in the real world. My experience includes launching new brands, refining business models, building sales funnels, structuring partnerships, and navigating the emotional and operational realities of running a small business. What sets my coaching apart is that I don’t just advise from theory. I have personally navigated cash flow pressure, unclear positioning, decision fatigue, burnout, and the challenge of wearing every hat at once. I work closely with founders who feel overwhelmed, stuck, or overextended and help them simplify, prioritize, and build businesses that are both profitable and sustainable. My approach blends strategic planning with mindset, clarity, and accountability so clients leave sessions with concrete next steps and the confidence to execute them.

McKenzie’s experience as the co-founder of Thread Wallets has given her a deep, hands-on understanding of what it takes to build and sustain a small business. She’s been through every stage—from scrappy startup beginnings to scaling a brand with national reach—which makes her uniquely equipped to guide other founders through similar challenges. Her background in branding, e-commerce, and product marketing helps small business owners identify their niche, clarify their messaging, and create experiences that genuinely connect with customers. Beyond strategy, McKenzie emphasizes resilience, emotional intelligence, and purpose-driven leadership, helping entrepreneurs not only grow their businesses but also maintain balance and authenticity in the process.

At 23, I co-founded Utah’s largest vehicle wrap company. (Yes, that meant rolling up my sleeves in a male-dominated industry and wrapping my way to “Queen of Wraps” .) But here’s the truth: I didn’t fall in love with cars—I fell in love with turning ideas into empires. Now, I run Buy-Scale-Sell, where I help entrepreneurs do 3 things: 1️⃣ 𝗕𝗨𝗬 undervalued businesses (the kind others overlook). 2️⃣ 𝗦𝗖𝗔𝗟𝗘 them into cash-flow machines (no fluff, just systems). 3️⃣ 𝗦𝗘𝗟𝗟 on their terms (with a legacy that lasts). 𝗪𝗵𝘆? Because I’m allergic to “playing small.” Because too many brilliant minds build businesses that die with them. And because wealth isn’t just about money—it’s about freedom. Fun facts about me: I am a LOT. You know the Icona Pop lyrics, "the party don't start 'til I walk in!" that was written about me! My idea of self-care? Renegotiating a client’s business sale over Protien Foundry. I believe in equity over ego—if we partner, I’ll earn my stake or walk away. If you’re here to: Buy your first (or fifth) business… Scale without burning out… Or sell with a payday that lets you actually retire… Let’s connect. I don’t do “maybe.” I do ”Let’s make it happen.”

As a small business coach, I work with founders and owners who are often wearing many hats and navigating growth without a clear playbook. I help clients clarify their offer, strengthen sales and communication skills, prioritize what matters most, and build systems that support sustainable growth. My approach blends strategy with emotional intelligence, so clients can make confident decisions, handle uncertainty, and build businesses that are both effective and human.