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The Jobs to Be Done Framework
Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.
Jobs to Be Done Framework Reference Guide with Multi-Industry Examples
Reference guide covering the JTBD formula, real-world examples across B2B and B2C companies (Spotify, Peloton, Slack, HubSpot, Figma, and more), and quick tips for applying JTBD thinking to your startup. Use this to understand the framework deeply and see how different companies address different jobs for different customer segments.
How to Conduct Useful Customer Discovery Interviews
Learn the three-act interview structure (Context, Deep Dive, Future State), the golden rule of customer discovery (listen, don't pitch), and powerful JTBD questions that uncover real problems. Get specific guidance on what to ask and the five mistakes to avoid, from leading questions to interviewing only friends.
What is Customer Discovery?
Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.
FAQs for Profitability
An overview of FAQs for profitability frameworks for management consulting.
World of Frameworks Walkthrough
A walkthrough of World of Frameworks for management consulting.
Executive Systems for Life and Work: Applying CEO-Level Tools to Your Personal and Family Life
The best leaders don’t just run great companies—they run their lives with the same level of clarity, structure, and purpose. In this session, expert Leland coach Gwen T. will share how to apply executive-level systems and frameworks to your personal and family life to create more alignment, efficiency, and peace of mind. You’ll walk away with practical, easy-to-implement strategies to operate your life like a high-performing organization—without losing sight of what matters most.
Prompting Guide for Writing & Editing
Step-by-step guide to crafting and refining prompts that produce clear, effective writing through AI collaboration.
Summarizing & Synthesizing (Using ChatGPT)
Learn how AI condenses complex information into actionable summaries and takeaways.
How AI Helps: From Drafts to Decisions
Learn how AI supports planning, writing, and problem-solving with clear human guardrails and practical examples.
What Makes a Good Stock Pitch
Whether you’re preparing for investment banking, equity research, or hedge fund interviews, mastering the stock pitch is essential. In this session, industry expert and coach Bepul S. will break down the core elements of a strong stock pitch and share insights from real-world investing experience. By the end, you’ll understand what differentiates a “good” pitch from a great one and leave with actionable steps to sharpen your own stock pitch skills.
Breaking Into & Excelling in Product Marketing: Top 10 Proven Attributes of Exceptional PMMs
Product Marketing is one of the most dynamic and impactful roles in marketing. It is also not consistently defined across organizations. Without a clear understanding of what truly drives success, it’s easy to get overlooked for promotions, or miss the mark when trying to break into the role. Join Amy Chou (Former Google & TikTok Product Marketing Exec) and Kevin Au (Former Product Marketing Executive at Bill) for a 45-minute Q&A style discussion. Designed for: Marketers looking to break into PMM, and Current PMMs wanting to level up and accelerate their career growth Together, these two former PMM senior leaders will share insider insights on the Top 10 Attributes of Exceptional PMMs, qualities that separate great PMMs from good ones. You’ll walk away with: What hiring managers really look for when building PMM teams. The critical skills and traits top-performing PMMs consistently demonstrate. Guidance to assess your own strengths and identify growth areas. Real-world examples of how these show up in day-to-day work. Join us and leave with practical tips to elevate your impact and accelerate your PMM growth!
Mastering Market Sizings
Mastering Market Sizings is an interactive workshop designed for anyone who wants to confidently approach market sizing questions - essential skill in consulting interviews. Join Wasim T. as he teaches the Carve-and-Segment approach, a method to logically break down market sizing problems into clear, manageable components. You’ll also learn how to communicate your analysis effectively using the MAC framework (Methodology, Assumptions, Calculations). During the session, you will work through a market sizing exercise step-by-step, helping you understand and internalise how these methods work in practice. We’ll discuss common pitfalls and how to avoid them. By the end of the workshop, you’ll have a structured, repeatable approach and increased confidence for independently approaching market sizing questions.
The Five Most Important Geometry Equations in the GRE
Geometry can be one of the trickiest parts of the GRE Quant section—but with the right formulas at your fingertips, you can approach these questions with confidence. In this workshop, Matt R.—a top GRE coach with years of experience helping students boost their scores—will break down the five most essential geometry equations you need to know before test day.
Landing the Interview: Consulting Networking 101
Networking is often the single most important—and most misunderstood—part of landing interviews at top consulting firms. In this session, you’ll learn how to strategically build connections, approach coffee chats with confidence, and leave a lasting impression that translates into interview invites. From emails to LinkedIn outreach to in-person conversations, we’ll break down the practical steps you need to take to stand out. The workshop will be led by Tony C., a Leland coach and former BCG consultant who has helped many candidates successfully navigate the consulting recruiting process. You’ll walk away with clear strategies, actionable templates, and the confidence to make networking one of your strongest assets in recruiting.
AI-Proofing Your Career
Join this session to learn how to manage your career in a world increasingly run by AI. Expert coach Audra Z. will walk through what AI can--and can't--do now and how these trends extrapolate into the future. Then she will dive into what you can do to adapt and stay at the top of your game, including incorporating AI into your workflow, developing/deepening transferable skills, and leaning into the things that we, as humans, do best. This workshop draws on Audra's extensive experience with AI and AI safety communities, including work at xAI, the Center for AI Safety, Cornell Tech, Arkose, and Penn Engineering.
Is a U.S. Degree Still Worth It? Hear from Recent F-1 Grads & BigTech Hiring Managers
With a turbulent U.S. political climate, difficult economic conditions, and the rise of global multipolarity, many applicants are asking: Is a U.S. degree still worth it? Recent U.S. visa policy updates have added new layers of complexity to the decision, leaving international students and early-career professionals weighing the risks and rewards of moving to the US more carefully than ever. In this panel moderated by Soundarya (Author of Unshackled, O-1 recipient, Columbia MS'19), you’ll hear from Angela C. (recent O-1 recipient, Stanford MIP '23), David H. (Former Recruiter @ Meta, Intuit & A16Z), and Madhuri M. (recent green card recipient, former Product Hiring Manager @ Adobe) who have hired, coached, and worked with with dozens of international applicants. They’ll share candid perspectives on how U.S. employers view international candidates, what still pays off, what may be shifting, and how to think about long-term career security in light of today’s environment. You’ll leave with a grounded understanding of both the opportunities and the risks of studying in order to work in the U.S., so you can make an informed decision about whether pursuing a U.S. degree aligns with your future goals.
Columbia Business School: Resume Checklist
A checklist to ensure your resume meets the bar for Columbia Business School.
Columbia Business School: Crafting Strong Application Materials
An overview how to uniquely tailor your Columbia Business School application to be school specific.
Columbia Business School: Essay Prompt Walkthrough Guide
Guidance on how to approach Columbia Business School's essay prompts.
