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The Jobs to Be Done Framework
Learn what Jobs to Be Done means, how to write effective JTBD statements using the three-part formula, and see real examples from companies like Notion, Airbnb, and Spotify. Understand why knowing the "job" reveals your real competition and transforms how you think about your product.
Guide
Customer Discovery for Startups - Build what People Actually Want
Learn the proven customer discovery process to validate your startup idea, understand real customer problems, and build products people will pay for - the same systematic approach taught at Stanford and used by successful founders to de-risk ideas before building. By the end of this course, you'll have completed 10-20 customer interviews, identified patterns showing what problems are urgent and worth solving, and have clear direction on what to build first.