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What is Customer Discovery?
Learn the core principles of customer discovery, why it's the foundation of successful startups, and how it differs from market research or user testing. Understand why founders must lead discovery themselves and common myths that lead entrepreneurs astray.
Guide
Customer Discovery for Startups - Build what People Actually Want
Learn the proven customer discovery process to validate your startup idea, understand real customer problems, and build products people will pay for - the same systematic approach taught at Stanford and used by successful founders to de-risk ideas before building. By the end of this course, you'll have completed 10-20 customer interviews, identified patterns showing what problems are urgent and worth solving, and have clear direction on what to build first.