How to Approach the GSB 'What Matters Most' Essay

The Stanford GSB “What matters most to you, and why?” essay is one of the most challenging—and important—prompts in MBA admissions. In this session, you’ll learn how to break down the question, uncover the deeper themes in your own story, and craft a response that is authentic, personal, and compelling. ​Led by Andy P., a Leland coach who has guided countless applicants to top MBA programs, this workshop will give you practical strategies, real examples, and common pitfalls to avoid. Whether you’re just starting your first draft or refining your narrative, you’ll leave with a clearer framework to tackle this iconic essay with confidence.