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From Idea to Business Model: Startup Validation for First-Time Founders
From Idea to Business Model: Startup Validation for First-Time Founders
Offered by Andrea C.
5.0
Stanford Startup Instructor || 1st Time Founder Specialist || Funding & GTM
Studied at Stanford University
Works at Stanford University
Description
You have an idea. Maybe it's been living in your head for months. Maybe something clicked recently and you can't stop thinking about it. But how do you know if it's worth pursuing — and where do you even start? This package is built for aspiring founders at the earliest stage: before the deck, before the pitch, before the product. It's based on the same structured methodology I use in my Stanford entrepreneurship classes, adapted into a focused three-part working engagement designed to help you pressure-test your idea and build your first real business model.Here's how it works. We start with a 30-minute discovery session where you walk me through your idea in your own words — no deck required. I'll ask clarifying questions and give you a short brief to complete before our next session. That brief is your homework: a first pass at your customer, your problem, your assumptions. From there, I spend 1.5 hours reviewing what you've submitted async alongside my own research — looking at your market, your competitive landscape, and the assumptions underneath your idea before we ever sit down together again. That async prep is what makes our final live session substantive rather than exploratory. In our 1-hour working session, we review your Business Model Canvas together. We'll stress-test your customer segments, value proposition, revenue logic, and key assumptions — and you'll leave with a completed canvas, a clear read on where your idea is strong and where it needs work, and a specific set of next steps to validate before going further.
What you'll get from this package
A completed Business Model Canvas for your idea, built collaboratively with an experienced founder and Stanford entrepreneurship instructor.
A clear, honest assessment of which assumptions in your business model are solid and which ones need to be tested before you commit further.
A prioritized list of validation experiments — the specific questions you need to answer before building anything.
The confidence of knowing your idea has been evaluated through a real entrepreneurial framework, not just encouraged by people who care about you.
Additional details
Coaching delivered via live sessions and .
I work with a small number of clients at a time so I can give everyone my full attention — when we're working together, you're a priority, not a name in a queue. *What you can expect from me* Structured preparation before every session. I review your materials and do my own research in advance so our live time is spent on real analysis, not catch-up. You'll feel the difference immediately. Honest, direct feedback. I'll tell you what's working and what isn't. The goal of this engagement isn't to validate your excitement — it's to help you figure out whether this idea deserves your time and energy. Sometimes the most valuable thing I can give you is a clear-eyed "not yet, and here's why." *What I ask of you* Complete the pre-session brief within the agreed timeframe — this is required before our canvas session and is what makes the live work meaningful. Come ready to be challenged, not just encouraged. The founders who get the most from this session are the ones who are genuinely curious about whether their idea holds up, not just looking for permission to proceed. Note: this package focuses on idea validation and business model development. It does not include pitch deck creation, investor outreach, or ongoing coaching beyond the sessions above. If you want to continue working together after this engagement, we can discuss next steps at the end of our final session. Hours expire 60 days from purchase. 48-hour cancellation or reschedule policy applies for live sessions. Otherwise, full session credit will be deducted.
Services included:
App Development
Web Development
Branding
Fundraising
Ideation
Go-to-Market Strategy
Market Research
Venture Capital Strategy
Business Strategy Development
Talk to a team member
Schedule a call with a Leland team member who can help you explore your options.
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Stanford Startup Instructor || 1st Time Founder Specialist || Funding & GTM
Hi, I’m Angela! I bring a unique blend of entrepreneurial expertise and global impact to my coaching. Currently, I am an Stanford entrepreneurship instructor for adults and high school students through various for-credit and immersive learning programs. As the founder and leader of Stanford’s Education Entrepreneurship Hub (https://edupreneurship.stanford.edu), I’ve built a thriving ecosystem that empowers both for-profit and nonprofit education entrepreneurs to innovate and scale their ventures. Previously, I bootstrapped a future-of-work SaaS product that scaled to users in over 80 countries, proving my ability to take an idea from zero to global reach. I specialize in coaching first-time founders, particularly student entrepreneurs, on everything from customer discovery and market validation to MVP development, sustainable business models, and fundraising. My experience spans founding, operating, investing, and ecosystem building, giving me a 360-degree perspective on entrepreneurship. What sets me apart? I understand the challenges and opportunities specific to first time founders and work with entrepreneurs building both mission-driven nonprofits and scalable for-profits. Whether you’re launching your first MVP, crafting a standout pitch, or planning your go-to-market strategy, I’m here to help you refine your approach and succeed. Let’s build something extraordinary together!
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